GMJ - Creating Smarter Spaces

25.10.16

Client
GMJ is a leading UK contractor renowned for delivering quality projects and builds through reputation, excellence and expertise. Today they operate across a number of sectors including public sector, commercial, education, residential and industrial.

Creative solution
Working closely with GMJ, we designed an identity to better express its innovative DNA and future as a leader in construction. The result is a bolder wordmark, stronger monogram, more vibrant colors and a dynamic graphic that increases user perceptions of trust and expertise. This new direction was very much an evolution of the existing brand which represents forward thinking but at the same time being respectful to the existing brand and GMJ’s current clients.

Our process
We created an identity and subsequent applications, ranging from websites to van livery and signage.

The result
A brand to stand the test of time.